Page two
This is how much I picture it going. I read the three sites and the posting, then drew the screen I'd want open every morning across all of them. My reasoning, not a redesign.
Sketch · internal view · real competitors, invented numbers
The business is visible from the outside: organic traffic across five languages, comparison tables built on partner data, referral links to 450+ partners, revenue on the other side of those links. The screen answers four questions: what earns, what's wrong, what's slipping, what's shipping.
| Partner | Platform | Clicks | Signups | Rate | Per 1k clicks | Next step |
|---|---|---|---|---|---|---|
| eToro | CryptoRunner SE | 6,420 | 512 | 8.0% | €612 | healthy |
| Interactive Brokers | InvestoRunner | 3,940 | 214 | 5.4% | €701 | healthy |
| Coinbase | CryptoRunner | 4,110 | 233 | 5.7% | €388 | monthly cap hit on day 22 · renegotiate |
| Binance | CryptoRunner NO | 2,880 | 96 | 3.3% | €142 | rate halved after their sign-up change |
| Bank Norwegian | CreditRunner NO | 1,120 | 41 | 3.7% | €410 | payment 19 days late · chase |
| Trezor | CryptoRunner | 1,510 | 188 | 12.4% | €96 | high rate, low value · fine |
| Published number | Where it shows | Value | Source | Checked | Next step |
|---|---|---|---|---|---|
| Binance maker fee | 4 comparison tables | 0.10% | partner API | 40m ago | automatic |
| eToro spread, BTC | 2 tables, 1 review | 1.0% | partner page | 2h ago | automatic |
| Nordnet fee schedule | InvestoRunner NO | not loading | scraper | 6 days | scraper failing since Friday |
| IBKR margin rate, EUR | 9 pages | 4.2% | by hand | 61 days | rate moved · 9 pages to correct |
| Coinbase withdrawal, SEK | CryptoRunner SE | 25 kr | by hand | 34 days | re-verify |
| Credit card APR range | CreditRunner | 9.9–24.9% | by hand | 12 days | inside policy |
| Page | Market | Sessions | Position | Revenue | Last edited | Next step |
|---|---|---|---|---|---|---|
| Best crypto exchanges | Sweden | 96,400 | 1.4 | €18,200 | 9 days | holding |
| Best stock brokers | Sweden | 41,100 | 2.1 | €9,400 | 74 days | slipped from 1.2 · refresh first |
| Best credit cards | Norway | 22,700 | 3.8 | €6,100 | 21 days | holding |
| Bitcoin price | English | 88,300 | 5.6 | €900 | live data | traffic without revenue · decide |
| Crypto for beginners | Finland | 7,050 | 4.2 | €410 | 190 days | oldest earning page in Finnish |
| The search | Market | Above us today | Us | Next step |
|---|---|---|---|---|
| Best crypto exchanges | Sweden | Cryptowisser, CoinGecko | 1.4 | holding |
| Compare crypto exchanges | English | BrokerChooser, Finder, Cryptowisser | 11.3 | weakest position in the portfolio |
| Best credit cards | Sweden | Kortio, Compricer | 4.6 | read their table against ours, column by column |
| Best consumer loans | Norway | Finansportalen, Lendo | 6.2 | state-run site · beat it on depth, not authority |
| Compare loans | Finland | Rahalaitos, Sortter | 9.1 | thinnest coverage in the portfolio |
| Best loan rates | Denmark | Mybanker | 14.0 | Lendo Group again · same owner as two rows up |
| Item | Why now | Stage | The bet |
|---|---|---|---|
| Freshness stamp on every table | 214 numbers past re-check | in review | readers trust a dated number more |
| One fee record, three sites | same fee maintained in three places | proposal | one edit instead of three, no drift |
| Partner payment reconciliation | 19 days late, found by hand | specified | revenue stops leaking quietly |
| Draft updates for stale pages | 190-day-old Finnish pages | trial | an editor approves, nothing auto-publishes |
| Deploy and roll back on demand | releases are a manual evening | week one | shipping stops being an event |
Orange marks only the things a person has to decide. Nothing else on the screen is allowed to use it. That's the whole rule.
Why it's arranged this way
The competitors are real. The numbers are invented, and the shape probably is too. Most of this likely exists already in some form. If I've read the problem wrong, that's a useful thing for both of us to find in the first conversation rather than the third month.